xt7crj48sf4b https://exploreuk.uky.edu/dipstest/xt7crj48sf4b/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1929 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, March 1929 Vol.1 No.2 text The Kentucky Press, March 1929 Vol.1 No.2 1929 1929 2019 true xt7crj48sf4b section xt7crj48sf4b t H ‘T
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t 0f, By, And For The Kentucky Newspapers ‘ tI I
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FRGE‘H PﬁGE ERﬂttS Annual Newspaper Contest AVERAGE an; RATES It i
- e73 ENTEEEST To Be Announced I ' I II
, _ 11 April T36 5.6 e "
. . “ti EN $TE2TE l ‘
z ‘3 II I
. _ Plans are being worked out a“ ‘E‘I I
; Attractiveness Arouses Read- Newspaper Contest Committee 12:3; :1}: Method Sh H ' II I
. eris Attention and Intrigues annual newspaper production contest h F OWS 0w Paper Can I I
. Him to Read which will be judged at the coming gurePCOSt Per IHCh I I t
; summer meeting of the Kentucky er Issue II
% Press Association. I \— II
Several good reasons for making an The c a * n - AM - ‘ ‘ ' n ' 'I I I
. effort to have an attractive front page same grgghigtagnllassv dlYl‘Iid into the art'theI Thls ls thy {USI’ Of a series Of ‘I'
. . . _ 1 yeai, All—around ic es on newspapei production and “
aritglvefn by Andrew W.H0pk1ns,agrl- Paper," “Front Page” and “Best Edi the business end of the comqunity "I I
c ~ - - - n- . n - ° ’ “- ~ ~ ‘ I I
Vt/Iisgdzsinédllggrsairfs- the UniverSity 0f t01-1:1 Page, With the added diViSion newspaper. Comments and suggestions 3., I
Th f t .f th Willem é; based upon the same content Will be welcomed.) 3‘ I
e ron page 0 e home news- as in e National Editorial Associa- Questionnaires were sent out 1
‘ paper may be likened to any of the 10_ tion, “The Community Paper.” month to every community newspaggg I
. cal merchants’ show windows. Just as 811V” loving 011133 Will be given as in Kentucky. An attempt is bein ‘
, ah attractive display of goods in the the ﬁrst prize in all contest with sub- made, by the means of this questionfir *I
Window exc1tes the curiosity of the stan‘oial cash rewardafor the winners naire, to ascertain the circulation of I‘ i
. man m the street, and invites him into E): {the second and third places is of- the several newspapers in relation to WI
_ the store for closer examination of the ”3911‘ ﬂ . . . the advertising rates, 5513901941157 as I
stock, so does the attractive front page t~ “cu 3.) and information concerning many Kentucky papers are asking and II I I I'
of the newspaper arouse the interest of ﬁn; tin-1‘15“ contest W111 be DUthhSd in naturally getting, a‘ starvation rate for I
, the reader when he takes it up. It may, £1141 ~m the April number Of the Press. their advertising. I
. more than any other feature of the «lief oontesto are Open to every news- The National Editorial Association I
‘* paper; cause him to turn its pages and p4)“ m the. State“ “Qt to members 0f has made an extended resear h th '
; examine its contents. hhe as:€ciatlon_ only. The committee subject of country newspapgr 33%,? I 1‘ I
. 0 es 0 e ' . - " _
é Go With the man into the store. nugiber of eftcriggefofrthisgigfzflllgépg Flsmg and advertising rates, because ' I
’ When he enters, the merchant extends test. — - ﬂ- lt was evident that publishers in every I
_- to him a cordial greeting, shows him state in the union were losing money .
, patterns that will best suit his taste, E on. every issue 0f the paper’ the 1055
, and speaks of the qualities of his goods. . bemg carried by the jOb department. I
As a rule, he will ﬁnd good neatly dis— If ”5 news .Of the Kentucky news— This is true because the average’news— “
: , played on the shelves or hangers, piper. fraternity, the Press wants it. paper publisher-editor is at a loss as ‘
where they are assorted according to Sond it in: to how to arrive at a satisfactory rate I
; Size, style, ualit an r_~_ for advertisin . This article i -
, q y d character of _ ,_,E_:H—*— g W11 en
stock. Shoes will not be mixed with “E— deavor to answer the questions in a
shirts, nor neckties with socks; each reward. Every issue is a separate and limited way. It
kind of goods has its particular place 5115mm“. problem, similar to proceding Recommended Rates I
Where it may be quickly and easily issues in many respects, yet unlike in The result 0f the NEA advertising I I
found. others. . research is found in its recommenda- ‘
, _ a . ' to minimum rates ”or d ‘- I
Help Readers Selection Newspaper a Mirror ion as ‘ I a V81 I I
When the prospective reader picks The tOW!1 mav be judged by the (Egg-€113: lghsgasrlhﬁgnrgiiessd upon the I
, 1;? Lgigegfpgrgeert, thhere its 11; (line close fﬁgrafteh of its newspaper. Heads of mended which Iwill give the ﬁlingsiiczflgi: E .
. . r 1m, 0 e p 56 ect us ria concerns, when scouting for a satisfact ' ’ I
r 11;th giggliggtmatggg: nor to point out new buginess Opportunities. often eX- are: ory return on circulation I I
. e n qua 1 ies of the 2. er. H amine, rst of all, a co of th I I
sorts out, on his own initiaptige, hi: from the town in whiclfythey feeelpfiggy is? fggoor 116 SS 25 cents'
stock of reading matter; he may in- might become interested Advertising F r or ess 30 cents. I‘
spect the headings and ﬁnd for him- men do not need to be urged to make For $330 or less 35 cents. 1
: self the articles he wishes to read, he use of the newspaper having an at- For 2503 or less 40 cents' I I
s , may turn through the pages, which tractive front page but they may hes- For 3000 or 655 45 cents' ' I
g , compare with the merchant’s shelves itate to place an advertisement in a For 3500 or less 48 cents-
_; to examine the special brands and va-I paper that presents an unattractive ' or or less 51 cents. I
, rieties of news and featu th - a d ‘ ‘t' ' If the newspaper man takes the I
pear to h' t res at ap 11 151111er! {Hg 9118. Here again the above ﬁgures as a criterion he will ‘I
; is aste. ﬁrst impressmn is usually the decid— ﬁnd that the ﬁ ' “I I
p tE‘het well—arranged front page like ing faCtOI‘. quate to give Euigtuggegnwltililsbgiade— ‘
i a rac ive Show w‘ ' - ’ _ . , . oney -
, er inspection angldngefmlirrligistgsriml'lt‘ﬁ Effective make-up depends upon a invested. However, if you want to ﬁg- .
ﬁrst impression upon the readei e number of factors, fortunately, all of tire out the cost of newspaper prociuc- ,
% determine, to a large extent his f nay Whlc'h are Wlthm the reach 0f the tion 111‘ your own plant, the following II I
t er action. It is because of this factuthat Egiiltsgglgecggtzhaztf aﬁcgafncefd m: ﬁghilevdln give you the method recom- I I
5 certain trade ' ' I -re 0 grea I ‘ I
Y, tive as is reasonably possible in r53:- ~e extra care and eﬁort. The kind and an average paper Of 2000 circulation in iI 1 -
. short time allowed f k e Size of type, number of lines m the a county seat town; subscription rate, E 3 "
i Front page makegfimehgulllg' b heads, the use of single and double $2200; eight pages. 7 columns. all home ‘If II - t
t challenge to every editor. Every igsu: 33:33? hea?s,fcuts and boxes, and the print, machine set; commn Width 13 It i I
l Of his paper puts him on trial with hi g men 0 . reading matter on the elm) column length 20 inches. This II I I
It readers as judges. Their interest is hi: page, all contribute to Its attractive- gives a total Of 140 column inches to I I I:
ness. (Continued on Third Page) II ’.I I‘
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1 '1 1 Page 2 THE KENTUCKY PRESS 1
:1 .
- 1:; cannot be free. (3) The editorial and 1
1' E 1. T H F K E N T U C K Y P R E S S business departments are separate, one
1 '1 -4 a business institution and the other 1
1 ‘ professional. In conclusion the editor 1
1 1:1 ‘ ' of the Herald pointed out how the 1
‘ - 11 , . . , . . s e‘ I ‘~ ~ " its constitutional
¢ 31' Offimal Publication of the Kentucky Press Association ﬁligréﬁfegs1;?12138352; as a license to 1
1 f —-——-—————————————— prey on its readers is an impudent and 1
1 -‘ VICTOR R. PCRTMANN, Editor-in-Chief CO-Vm'dly imposition 0n the Public 1
1 1 1 =2: :2: ::= '
1 1 ————-——————-~ . . 1
1 1.. Published by The Kernel Press, University of Kentucky, Lexington CULTIVATE THE VVQMAN 1
11- - ______.__.___ —— 1
1 11 .Q ‘ '3 31L ._ .it' editor de- i
i 11 .‘ Application Pending for Entry as Second Class Matter 0.136313%"? ﬁll: gigglmplreis would do 1‘
111 1 -—~———-———-—~» ,,..___., -———1—-——W—e~w1~~4—~— ,nmgn well to pay more attention to the wo-
11111 1 PRESS ASSOCIATION OFFICERS man reader and subscriber. I—lle ﬁnds
-.:.‘ 1 .j a .. .3Iq >1 ~- .\*,'2 35 —
111.1 J. M. Allen, Cynthiana Democrat, President Eafigbliaxfcl‘ilgéydthc:2:31;:3‘15333363533 2131” ~
111 J. Herndon Evans, Pineville Sun, Vice—President his paper but the men do not. Qulite Q
- 1'1 ‘ 'l‘i'u r n n 1
- '111 1 Joe T. Lovett, Murray Ledger—Times, Chm. EX. Committee 31133121110532: 11:3; effiggesmtﬁg Iiiifrialrll:
1111113 1 J. Curtis Alcock. DanviZIe-Messenger, Secretary-Treasurer that the wife doesn't want to miss a __7 ..
1 z 111 single issue.
1 11‘ ——_—~—————kiv—T—~mw——
' 111‘ 1 A PAYING BASIS a balance on the credit side of the led—
1 1111 1 —— ger at the end of the year. YOUR SUPPORT 1 1
1'1 11111 Put your newspaper on apaying basis. Data will be given in the next issue ——
. 11-1111; 1 Too many weekly newspapers in Ken— (without names being mentioned) as The ﬁst issue of the Press we, fig— j
.1 111151 tucky, and other states as well, are to the rates being charged by the Ken- urauveiy, likened to a ship newly '
1 111.311 being carried by job printing receipts tucky newspapers. Some interesting launchgd upon a troubled sea. This is- ‘
. 1 311,; or outside agencies. That is to say, a facts will come to light in this data. sue jg mm a bride, bridging the gap
1 151.11 lot of weekly community newspapers, Will your newspaper be among those 13493-13311 the publighgfs’ one with an-
11111‘ , if made to stand on their own legs, who are giving their advertising away? other, and with the state association.
1 11‘1 would ﬁnd themselves pretty wobbly. ‘ * ‘ We are guppiying the span, but a good
1 '1 1 A large number of community papers bridge needs supports to hold that .
1 1‘1 igvzhebeleii 3151:1311? for sevei'al years WHY LIE ABOUT CIRCULATION? spin up- See the 1301111?
. 1 1.11111 pon as being quite . .
11.1111”:11100:§’s:1111’_age 11:.8‘1137 runnmgm‘fehmg A western publisher called on a g
1 11-1; .1: eyf rea ing even. e JO . neighboring newspaper office, and in ADVERTISING SWHNDLES ?
- 1 111111. shIOfp 1;} Sagénigngi: :21: whole a s a the absence of the owner, asked the -——— ‘
1 1 1113' fair proﬁt the average owner igsitis- [Lessman what their circulation was. Many Classiﬁed “Farm Wanted” ad-
1 11111- ﬂed AYet ’ every news aver ou ht to ”WEN,” he grinned, “we print 51X vertisements are‘m-erely. for the pur- .
1 11111 stand on) its own legs,p arid cang with hmldred’ but the circulation isn’t that pose of exploiting your farmer readers.
- 111.111 1 ~ :1 t ~ 1 - ’ 1043-” Watch for them. When farmers answer
1 1 .1 goo managemen , if the ﬁeld is there. . , . . 1
'1 151311 A newspaper that pays its own way is I11] anoth e1 town 0f seven hundled the advertisements they are asked to
1 ' 111111 respected more hi 'hl ‘ th _ thls publisher found the newspapei send $10 and in some instances $29 to
1 1,1 1 _ g y in e com . . -. . .~ ., . 1 1 1- ~.~ a ti"—
1 11151 munity and is in a position to render CMImmg a 1008:] Circulation Of “1.“ have melf farm mud and advei f’
a 11"1 . . - . - - E3011 hundred, two papers for each 111“ d.” This is done u:ually through a lit—
1 water community seiVice Just as the . c . .
111L11 giti' . ’ habitant. tie booklet or sheet issued by the
1 11 zen who pays his debts. You can . . , . _
1 :1 11 ﬂ 1, t wh ther . A seven hundred ‘cn'culation would “agency," and that is usually the last
1 . .1 gu e ou e you are on a paying _ . _ , _ . ‘ ..
1111-1 basis. Read the article on front have given the advertisers. perfect of your readers money. Mighty p001
1 ' 11-11 . ‘ page service and it is unfair for them to b -- f i t 't a dollar or two
1. 1&1 and make use of it. 1 . usiness or1y0.1 Q ge . .
1 111-1 The contributing factor in nearly all demand more, and force the publisher for advertising which sw1ndles.——Mich-
1 1&1“ cases is the prevalence of starvation toTllile. b a. , . . , _ igan Bulletm'
1 1 1:1 advertising rates. Perhaps the rate has b e 3:15 for the advertismg rate 1 1
1 11‘. notbeen raisedrbecause of the timidity ohOlllClﬂl’lOb be the 9119113121911 @1011‘3- but - '
1 1 of the publisher. The more advertising Eﬁe 091°” “£10“?ng the papelg and grammars AND BOUQUETS
1111 some publishers receive the worse off W1: value 0 31338 §BIXICWthe advfétlse: ——
1 111 they are because their rate is so low {1.015531me c 15 00 1g wou no The editor has received many com—
1 1111. they handle it at a loss. It has been m? ”0 1 he “were accusmmefi to plimentary letters and notices anent '
1 111 demonstrated time and time again paying $2' He W111 ﬁnd that he must this publication and is feeling as frisky 3
1 11‘ that advertising rates can be raised advertise and that advertising-should a3 a spring lamb as a direct result.
1 11 without serious loss of advertising be “with the amt 0f producmg 1t—The Thanks, brethren, for your letters and ;
1 .11 volume, when increased rates are based Washington Newspaper. editorialS, and we 110133 that future is— 1
1 honestly on costs of producing a news— sues will merit the continuation of your /
1 '11 paper, plus a fair proﬁt. If there has good W111 and GOODBYM'iOD-
1 1111' been an increase in circulation, it be- EDITORIALS & ADVERTISEMENTS
1 1,111 come: easier toD explain why ad rates — ' '
.‘j:‘ are eing oos ed. If this circulation Replying to a merchant who had 4 - .. - _
1 :1. has been added gradually on the sound questioned the right of the Albany, Ga, .Edlt?“ are urged to ﬁll m the ques ’ ’
1 basis of the paper’s merit, the explan— Herald to criticize the statements in a tionnaires forwarded them and retuin _.
1 '1. ation becomes doubly convincing to political advertisement carried by that to the department of journalism, Uni— ' _
1! 1111‘ adVGFtIS?YS~ . paper. the editor of the Herald justly versity. The value and success of a re- 1
1 . 1 Even if you do lose a few inches of Wrote: (1) When a newspaper accepts search on advertising and other perti-
1 111" advertismg, it is far better to receive an advertisement and performs its con- nent problems covered in the ques-
1 1 , :1 an adequate return on what is run tract it gives value for value. (2) If a tionnaire‘for the newspaper men of the
[- than to run all at a loss. The small newspaper were not free to criticize state can only be measured by a large
1 1 11-1 newspaper of 500 to 1,500 circulation whatever appears in its advertising return of the forms. Please ﬁll out .
:- 111 cannot aﬁord to sell his advertising columns, it would be a simple matter these questions at once. The results
1 .111 product at 12, 15, or 18 cents an inch to spike its editorial guns by buying will be published in the April issue of 1
. 1 5?:1111 as many are doing, and expect to have space. A newspaper that can be bought the Press. '1
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‘ THE KENTUCKY PRESS Page 3 i l
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AVERAGE ADVERTISING RATES tising thus we ﬁnd that this 50% of the The Hopkinsville New Era was one
5 ARE TOO LOW IN STATE space used must pay for all the space of the 127 papers out of 300 to receive‘ 1
g a used. The total number of inches in certiﬁcates of merit in the National l
i (Continued From Page One) the whole paper is 1,120 column inches“ Community Newspaper Contest con- 1 ,
‘ . At the above cost this amounts to 20 ducted recent] b the School of Jour— ,
i the page, or 1’120 column inches to the plus cents a column inch. As 50% of nalism of the {Iniirersity of Illinois. i ‘
paper. (The method 9f figuiing out the the space must carry the cost for The Crittenden Press has postponed l 1
cost ﬁgures arbitrarily used 11? thls the whole space, therefore twice times its subscription campaign until May 3 l
' “hole 311; 1:3 “522212132; $122: issue.) 20 cents makes between 40 and 41 or an earlier date. ! l
r ‘15 1' ~ 3 . cents, the chargeable cost per column Several Kentuck dailies have lan- ‘ l
Because we must ﬁgure m the COSt advertising inch. Does this not agree nod to sponior radio programspover i i
‘ Of. setting advertisments and'this 6051; With the figures found by the NEA? WHAS, the Louisville Courier-Journal l i
. Win/average the same as itralgm ma?" Are You Working for Nothing? and Times broadcasting station. The L :
ter, we can say that thls paper W111 There is not a community newspaper new arrangement includes the Win- 3 i
set 56 columns .0? news, straight mat— in this state whose advertising rates chester Sun and Danville Daily Mes- l 1
ter, and advertismg, per issue.“While are below the NEA rates that should senger. The Richmand Register, May- i
- there Shfiuld be allowance for stand- not proﬁt by the raise of these rates ﬁeld Messenger, Paducah News-Dem- ,i i
. ing ads, hand-setting, cuts, etc., 1“ to a standard. Use the above “crude” ocrat and other prominent papers of l
the average thls can be taken care 0f method and ﬁgure out the cost of your the state may do likewise. 5 l
on a machine COSt .baSIS‘ . . paper per issue. The ﬁgures will aston- R. R. Pitchford, publisher of the 1
The COSt Of machine compos1tion av- ish those who have been going by the Scottsville Citizen-Times, has adop— 1‘
_, ,. . eragesf$L75 pgsritfgiurgg‘ tigeifgglig oils” ”hit and miss” method. ted 8 point Ionic No. 5. I i
cos of 2:121:13 a er ﬁ uring by this The editor of the newspaper that is Byron Pumpnrey, Lexington, a pro- i i
sue 0 p p 3 g charginga starvation rate for adver- - -. a
“short” method wui be 56x$1.75 or $98. t' . . . duct 0f the department of Journahcm: 1
~ , , , iSing Will ﬁnd that he is not only los- Universit of Kentuck c e ted .
Then in successmn comes make—up, - . , y y, a c p a ‘
_ . ing money, ‘but that he, himself, is ac- position as managing editor of the ‘
make ready, cylinder press, folder tually working for a few cents a day. . :
charges and mailing as itemized below. N t . A 't d‘t h - Hazaid Herald and left the ﬁrst 0f 3
- - . oe. hy communi y e. 1 or W O }S the month to assume his new duties. .
If this were all, (and it is the ﬁnal ivm time and char y m ivm his ,
basis that many ﬁgure their costs g g V g . g g The sympathy 0f the newspaper fra- '
'~ u n ieaders a real community newspaper ternity is extended to Mrs L G. Bar- 5 l
ever thin would be lovely . . - - .
upon), y g 3 ought to be getting a salary of at least r tt - th d th f h f th thj i .
but unfortunately other costs come in $30 a week Are you? 9 m e ea 0 _~ er _ a 91‘ S l ,
that should be mentioned. The main Next mo‘ntm subject: Finding the 3113;232:033;- Eaggtf I» editor of the ,
items are: , . chargeable hour cost of newspaper pro— y. e ‘ l .
Charges for material; ink used, paper duction The Assoc1ation of Newspaper Clas- , ‘i
‘ stock used; items from the cash book: ' . siﬁed Advertising managers is cam- . j
express (freight), second class postage, * * * * * * * * * * * paigning to increase membership ,
' plate matter, half-tone or other cuts; * * throughout the United States. The j
ﬁxed and special charge: editor’s serv— I) E R S 0 N A L chairman of the campaign committee ;
'ives, reportorial work, foreman’s sal— * * * * * * * * * * * is O. S. Wespe, of the Louisville Cour- ,
ary, rural correspondence, and in some Send in that news item. ier-Journal. 3
case, adVertiSing and SUbscripho.“ 501‘ M. O’Sullivan. publisher-owner of Radio station WHAS, Louisville, ?
iCiting- AS the editor W1“ “9‘3 give 1115 the Shelbyville Sentinel, recently in- paid a tribute to Editor Keen Johnson
entire time to the paper, thls amount stalled a Model 14 Linotype and and while announcing the program of the ‘
is pro-ratEd- The employees can be adepted 7 point Ionic No.5. Richmond Choral .Club over the air ‘
pro-rated according to the amount Of A letter from Prof. and Mrs. Enoch last week. The announcer said: “The j
time pm Oh the paper production. Grehan states that they are now com- program has been made possible by 3
Figurin‘: the Total 005‘ fortably settled at the Hotel Con- Editor Keen Johnson of the Richmond l
NOW 16b PS ﬁgure the total COSt from stance, Pasadena, Calit, and are en- Register.” The editor who serves his :
the above items: joying their vacation in that city Of community in worthwhile community ii
Lab-91' Ite,m_s— roses. enterprises is doing more than put— “
COInpOSltlon $98-00 The Press knows a student who ting his paper and his community on ‘i
Make-up, 4 hrs. @$1-50 6-00 wants work for the summer. He is an the map,. he is doing a service that l
Make-ready, 1 hi“ @$1-50 1-50 expert ad and job man, and an A1 cannot be measured in dollars and ‘f
Cylinder press, 4 hrs. @$2.50 .. 10.00 pressman. Write Arnold L. Pigman, cents. Congratulations and more pow- i
Folding, 4 hrs. @$1-50 6'00 care of the Press. er to you, Brother Johnson. , ,
Addressing and Mailing 3.00 . ‘, 1
, Material— SWWWWWWWWW ,
InkUsed'..................... 1.00 3 g ;
Paper, 3 reams @$2.00 6.00 ' i i
Cash Book— , ,
' Freight....................... 1.00 ' A TOAST ' g
‘ Posta e second class 7.50 " ‘I 3
' Hangings, etc,,a110w:d at 5,00 2 Here’s to the success of the Kentucky Press, the i ,
Cartoons) plate: Etc. 2-50 ’9 new enterprise of that old and honorable institution, 9 ‘3
Fixed Chai‘ges— ‘ tho K t k P A q . t. 1:! i
Editor (5-6 weekly salary) 41.75 :’. v en 110 y ress 550013 _l0n- H ;
Re orter or ssistant 25.00 . . . 3
Fofeman (54? weekly salary) . 30.00 g May its members always feel that the paper men l .‘
Rural Correspondence 10.00 '3 are ever ready to help in any way With their problms, 1‘:
Total $254.25 ; . _ n , i, J
, While some of the above ﬁgures may i for Without the newspapers, the papei peddlers of
. not enter into each week’s total, yet 3 Kentucky would be lost indeed. i 1
the avera e week’s issue will cost around : ' "
' $250 for ag newspaper of this size. If we i L. .C. TURNER g 3 ; i
add a legitimate 20% to this for proﬁt, § Lexington Representative I g. ,
(how many do), making the total sell- : . i . ’ t
ing price for the paper at $300. g WHITAKER PAPER COMPANY i . g i
thHowever, taking the ﬁgures at $250, E C A WALSH FRANK PUND ,l; l
is cost must be met by the advertis- : ‘ ' If
ing, leaving the subscription receipts to 2 Western Kentucky Eastern Kentucky ,l‘ i
: cover proﬁt. As the average country : . 5 ;,
: newspaper averages about 50% adver- . l"
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5:1 I FIRST MAGAZINE (SPLIT) N d d J bs I
I I I 14 Pt. CENTURY EXPANDED . ews, A s an o , I I
I: III . Wlth CENTURY BOLD IS an All on one
II 1‘ excellent. comblnatlon for ads, :-
:3”: ? 1 I , - ' " ‘ I
I I Job work and small headlngs. . . MQDEL 14 I
5; I SECOND MAGAZINE . - ~'~ 3“ “ADE L! N .?YPE MARK‘
II , 10Pt. CENTURY EXPANDEDwith CENr ~ ‘ ~ ‘ - -- ‘ ,. ._. f
*3 .I TURY BOLD. The equipment shown here 35;“ i; ‘ .
I ’ will take care of nearly any job that comes % s A I
‘ I : into the average plant- Look over your own, a , ”an; 1%;
I I 1' II I . ' work and see how much of it coul -_**::;Zp;~w?'<"w' ‘ T .1 II _
I .J! mud. .., v I», J 4r. My». 3.
‘ I I ”I . ————————‘—“’—”” ”224%; ﬁgmygmégu’ gg’éfﬁajmﬁﬁ “-5
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